Alcohol remains the number one drug of choice among youth, and many coalitions are looking for environmental strategies that can be implemented to help reduce alcohol availability to minors. One strategy that several coalitions across the region have implemented is "Project Sticker Shock". This program was developed in 1998 by a group of youth in Pennsylvania. Since then, it has been adapted and implemented in states across the country.  

Our cities and states have laws that prohibit underage drinking, and community advocacy is necessary to ensure that these laws are enforced. Project Sticker Shock is designed to combat underage drinking, specifically adults providing to minors. The project seeks to educate the community as a whole, including youth, parents, law enforcement, and community government, on the issues surrounding underage drinking. It also ensures that community receives a consistent message about pertinent laws and regulations.  

The goal of Project Sticker Shock is to educate people over the age of 21 within your community who might legally purchase alcohol to illegally provide to minors. The coalition, with help from the youth within the community, places stickers on multi packages of beer, wine coolers, and other packaged liquor in local retailers that may appeal to underage drinkers. These stickers display a warning message about the penalties for providing alcohol to minors. The project as a whole encourages partnerships with local law enforcement, state ABC agencies, concerned parents, youth, local retailers, and prevention professionals.

Tommy Koopman at 513.751.8000 or visit Project Sticker Shock or Download a Sticker Shock Handbook